Edgetek
A WordPress based learning platform that empowers HVAC contractors and distrubutors to have access to the resources they need.
Project Overview
Nortek Global HVAC has designed and manufactured reliable heating and cooling products for more than 95 years. The company focuses on creating genuine value for its customers through a unique combination of innovation, product performance and responsive support. They are known for developing superior, high-tech products and are considered a leader in the HVAC industry.
With technologically advanced products, comes a need for highly-trained individuals to service them. Before the release of EdgeTek, Nortek Global HVAC provided training on a variety of platforms scattered across websites. They owned and maintained three different websites, targeting two separate audiences and about 10 different business goals, resulting in operational inefficiency and overall disarray.
With EdgeTek, Nortek Global HVAC wanted to accomplish all training objectives under one reputable brand, make training easy to navigate for contractors, and improve the operational efficiency of the process.
Our team partnered with Nortek Global HVAC to consolidate training sites and unify them under one brand. With their team, we set new goals, developed a brand-new platform designed to engage and empower contractors, while reducing the operational strain on the company.
Business Outcomes
Consolidated and unified multiple web properties into one single WordPress website. The new marketing site was then integrated with an in-house web learning portal that empowers contractors and distributors to confidently utilize all the resources Nortek Global HVAC has to offer.
Increased Nortek Global HVAC's brand cohesiveness, consistency, and awareness.
Acheived higher levels of contractor and distributor engagement. Increased number of customers reached through marketing campaigns that target the new learning platform.
Design + Tech Stack
- Html / CSS / Less
- Javascript / jQuery
- PHP
- WordPress
- Git
- MySQL
- Adobe Photoshop / Illustrator
- UX + UI Wireframing
Integrations
Integrated various components of the WordPress site with an in-house email marketing campaign management system, an in-house technical literature database, and an in-house video content library.